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HOTELMARKETING.COM | Hospitality Industry
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GDS ADR up 7.5% over 2009
According to new Pegasus data, worldwide GDS bookings realized a year-on-year increase of +6.3% in ADR, while this same figure for GDS bookings outside North America actually edged out May for the highest ADR growth year-to-date at +7.5% over 2009.
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Localised SEO strategies for travel suppliers
By understanding local search trends, travel operators have a much higher chance of breaking into the market they are targeting. Here are some tips on how travel operators can develop an effective international SEO strategy.
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Wyndham boosts 2010 outlook
Wyndham's domestic revenue per available room, or revpar, rose in June and it continued to see "meaningful improvement" during the first three weeks of July, executives said during a conference call with analysts.
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Hotel guest’s quality perceptions
It is argued that service quality is what differentiates hospitality establishments, but there is not an agreed definition of what service quality is. There is however a few different suggestions of how to define service quality.
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Emerging travel preferences and intentions of family travelers
The family market ranks as one of the most important to the travel industry, and the newly-released Ypartnership/Harrison Group 2010 Portrait of American Travelers provides an intriguing look at the changing travel habits and preferences of these leisure travelers.
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Hyatt breaks hotel traditions
Hyatt has been changing during the hotel industry's biggest downturn since the Great Depression, which has hammered upscale hotels particularly hard. The company has started to show success, reporting increases in occupancy during the first quarter.
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Early signs of a hotel rebound
The hotel industry in the United States appears to be rebounding this summer, mainly because of strengthening business travel, writes The New York Times.
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Hotels ahead in adopting social media marketing strategies
According to a HSMAI study, nearly 70% of US hoteliers reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 69% marketing via social media.
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IHG partners with Topguest for social loyalty program
InterContinental Hotels Group's Priority Club members will now be awarded loyalty points with each geolocation check-in at any one of its more than 4,400 hotels across the globe.
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Hotel data show rising rates for upper tiers
Upper hotel tiers increased rates year over year in June, while lower tiers continued to see rates fall, according to data released on Wednesday by Smith Travel Research
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