"We are a service-oriented organisation and we have to listen to our customers - that is a priority for us,” said a spokesman. "It's a good example of where a medium like Facebook has enabled customers to tell us something they feel strongly about.”

That is a part of the HSBC bank press release for college student protests.

follow the link and discover how people virtually made a company change its policy.

www.finextra.com/community/fullblog.aspx?id=456

Very strong example of the increase in consumer bargaining power!